Joe Nistler
Websites and writing from an experienced copywriter, designer and marketer.
I help small businesses grow their brands with standout websites, compelling copy and strategic marketing.Whether you're launching, rebranding, or refreshing, I’ll help you craft and implement a strategy that connects—from websites and digital services to marketing collateral and RFP responses.
"Joe came highly recommended for his web design and marketing expertise. From the moment we met, Joe's drive stood out. His work ethic is both admirable and inspiring—not just to me, but to other owners whose businesses he continues to support."
– Dan V., Founder/Owner
A/E/C and General Contractors
A comprehensive approach to writing, website design and strategic marketing.
Your digital presence is the first stop on a customer’s decision-making journey. The layout, writing and design elements should work together to elevate your brand and engage your audience.As a copywriter, designer and marketer with 10+ years of professional experience, I bring an eye for authentic connection through strategic layout and user-centric messaging. I create environments for your brand and personality to shine—with concise copy that tells your story, and strategic calls to action that drive sales.
The tools you need—and the strategy to use them effectively.
Services:
Website Design and Refresh
Your business is your passion, and your time is limited. You deserve a website that represents you effectively. I’ll create a professional, high-converting site (with optional Google Business Profile optimization) so you can spend more time doing what you do best. Let's help your customers choose your business.
Copywriting and Content Marketing
Every word counts, and presentation matters. Whether it’s concise microcopy, an uplifting origin story, brochure content, or a well-researched content funnel, I craft messaging and information hierarchy that grabs attention, connects authentically and builds trust.
Freelance Proposal Writing for AEC
Your differentiators need to stand out to selection committees. With tight deadlines and compliance reviews, I write proposal content and lead end-to-end RFP responses at the local, state and federal levels—with experience reviewing grants for state-funded programs. Helping SMEs to distill a concise message is my specialty.
Case studies:
Contact me for work samples, references and more detail regarding the case studies below and other experience. These represent a small sample of work completed for these clients and others.
Case Study
Roon's Savories
A distinct product demanded bold visuals, punchy copy and clear definition of the unique food product. The user experience (UX) design followed an iterative process of in-person market research to understand the customer base and implement a long-term brand strategy, including social media management—and a viral reel with nearly 2 million views in 3 days.This project evolved into a contracted leadership role as Marketing Director and Strategic Business Partner, where I've helped Roon's Savories grow from a local food cart side-hustle to an award-winning popup, food truck, caterer and professional sports stadium concessionaire.Services: Website layout and UX design, web copywriting, site maintenance, intuitive food menu design for print and monitors, print collateral design and copywriting for flyers, postcards, brochures and pamphlets.As a Strategic Business Partner and Fractional Marketing Director: business plan revisions, brand direction, marketing plan, strategic media outreach, internal operations optimization, SOP development, national growth strategy implementation, content creation and social/web management.
Case Study
Vee Gardens and Homestead
A clean, welcoming and conversational website with visual curves and organic shapes to align with the "rooted-in-nature" brand identity of a new garden and homestead retailer. The site included eCommerce setup and custom copywriting revised from the owner's original verbiage to describe the family-oriented vision—with plenty of calls to action for the robust product selection.Services: Website/UX Design, e-commerce setup, copywriting, print collateral design and copywriting, marketing consulting, local print ads.
Case Study
Trinity House Coffee
The story drives the brand. For Trinity House Coffee, the co-owners shared an uplifting arc from humble origins to a successful present, which they share with the communities that raised them up. The website reflected interview-based storytelling in short- and long-form copy, while maintaining focus on the experience of the premium African coffee they sell—and weaving in strategic calls to action for online purchase. Services included eCommerce setup; site is currently not active.Services: Website/UX design, origin story, copywriting, brand enhancement, e-commerce setup, platform and registrar transfer, print collateral design and strategy.
AEC Proposal Writing:
Freelance Proposal Writer.
Leading RFP responses from start to finish for AEC firms and nonprofits.
Results don't lie — I've helped teams secure projects despite coming in 100% more expensive than the closest competitor. View samples of work
Samples available
Compelling. Compliant. Client-focused.
As a proposal writer, I've worked on hundreds of RFP responses in the AEC industry and have supported nonprofits and small businesses in grant research and applications. From coordinating the entire strategic process, to writing executive summaries, Approach sections, descriptions of past work—and everything in between—I help teams create compliant, compelling proposals that win work.
Get a Quote!
Packages, Projects and Hourly Rates Available
I offer affordable package pricing for websites and digital marketing. For unique projects, team augmentation or supplementary services like editing and proofreading, hourly rates are available.Use the form below to start the conversation, or call/email/text:
[email protected] | 612-836-7964.
© JMN Consulting LLC. All rights reserved.
Winning proposal for Wastewater Treatment Facility Plan—at twice the proposed cost of the nearest competitor.
I worked closely with project managers, design engineers and SMEs to understand the client's pain points, strategize our advantages, and write a compelling narrative that won the job.Click to download
Visually engaging layouts adapted to client's branding on a quick-turn mixed-use development proposal.
With project managers from two partner firms, I created project descriptions and layouts to match the prime consultant's aesthetic via independent research and minimal guidance.Click to download
3,600 applicants.
92 semifinalists. Read the proposal that brought Roon's Savories to the top 2.5% of startups in MN Cup 2025.
As a strategic business partner, I helped Founder/Owner Roon Johnson identify the salient themes of the business that would resonate with judges and describe them concisely and effectively. The proposal process mirrored typical small business grant applications.
Click to download | Request access
More than just writing.
I partner with clients to gain a deep understanding of your differentiators. I identify what matters to decision-makers. And with an obsessive attention to detail, I craft compelling narratives that comply with RFP requirements. With experience on more than 300 proposals, I can help with:
Executive Summary / Cover Letter
Approach / Understanding / Scope of Work
Descriptions of Past Work
Key Personnel Bio and Resume
Client Interview Materials and Preparation
QA/QC / Proofreading and Editing
Visuals and Page Layout
A passion for proposals.
With a background in journalism and strategic communication, I bring 15 years of experience in objective, impactful storytelling—half of that dedicated to proposal writing in the AEC industry. My foundation in reporting sharpened my ability to distill complex information, manage tight deadlines, and craft clear, compelling narratives—skills that translate seamlessly into winning proposals and pursuit strategies. I’ve never missed a deadline.In AEC, I’m fueled by genuine curiosity: to understand how things work, uncover what matters most to the client, and present it persuasively within the RFP framework. I thrive in the collaborative space leading technical and pursuit teams—where strategy, clarity, and creativity converge.Whether you need someone to manage the entire proposal process, refine a key section, or develop strong past performance narratives—I can jump in and deliver.
Expertise includes:
Water/Wastewater Infrastructure
Environmental Consulting (Phase I ESA, Phase II Investigations, Construction Monitoring, etc.)
Solid Waste Management
Traffic Engineering and Multimodal Planning
Community Engagement
Architecture
Urban Planning / Community Development
State DOT Proposals (MNDOT, INDOT, IDOT, SDDOT, NDDOT, CDOT)
Federal SF330
IDIQ, SOQ, On-Call Submittals
Regional Water/Wastewater Agencies
Public Transit Authorities
Private Industrial Water/Wastewater Facilities
Private Corporate Facilities
Public Works
We'll talk soon!
Website Design for Sober Living Houses
Affordable. Professional. Built to help you serve.
As someone who understands the importance of clear communication and trust in recovery, I build websites that support your mission—whether you’re just opening your doors or expanding to serve more people. A mobile optimized website with automated application makes it easy for clients and referrers to find you. I can help you boost credibility without losing authenticity.
Every site is:
Mobile-friendly and easy to update
Built to help residents, families, and referral partners find you
Designed with care and compassion for the recovery journey
$850 - $1,200
Starter Website
1-page scrolling site (Home, About, Services, Contact)
Mobile-responsive design
Domain & hosting setup support
1 round of revisions
Basic SEO setup
Perfect for new homes, tight budgets, or existing site upgrades
$1,500 - $2,500
Standard Website
Everything in the Starter Website
4–6 custom pages
Intake form or application
Google Maps & testimonials
Basic copywriting
2–3 rounds of revisions
For growing sober homes with multiple locations
Prices vary
Add-Ons
Ongoing maintenance: starting at $50/month
Google business and social media setup: $250
Print materials, brochures and postcards: starting at $150
Make the most of your new design
Website Design for Food & Beverage Startups
Bold. Clean. Built for bookings and buzz.
Whether you're slinging food at a pop-up, bottling small-batch sauce, or launching a food truck or your first café, I build websites that capture your flavor and convert interest into action.Why work with me?I help run a food startup myself doing popups, catering, concessions and a food truck. I've worked in countless restaurants and catering operations, so I get the chaos, the grit, and the joy of the industry. I bring real-world vendor experience + high-level marketing chops to help you look legit, book gigs, and attract customers who crave what you’re making.
Every site is:
Mobile-friendly and easy to update
Built to help residents, families, and referral partners find you
Designed with care and compassion for the recovery journey
$950 - $1,500
Starter Website
1-page scrolling site (Home, About, Menu, Contact/Order)
Mobile-responsive, SEO-ready
Help connecting your domain and email
1 round of revisions
Instagram feed integration
For new vendors, food trucks or popups
$1,800 - $2,800
Standard Website
4–6 custom pages (Menu, Story, Press, Order, FAQs, etc.)
Simple ordering or inquiry form
Basic brand voice/copywriting
Photo gallery or embedded videos
2–3 rounds of revisions
Ideal for startups getting media attention, partnerships, or retail-ready
Prices vary
Add-Ons
Maintenance: starting at $50/month
Google business and social media setup: $300-$500
Print materials: starting at $150
Photography: quoted per project
Marketing consultation: contact
Customized services to reach your targets
Website Design for Small Businesses
Strategy. Copy. Design. Execution.
Whether you need a full website, brand messaging, or just someone to finally tackle that overdue project—I help businesses clarify their message and look good doing it.Why work with me?I bring a rare combo of strategic clarity and creative execution. With a background in journalism, marketing, and design—and real-world experience in A/E/C marketing, consulting for Fortune-500 executives, and running a food startup—I don’t just make things look good; I make them work. I've helped early stage startups across multiple industries to streamline their messaging and convert traffic into sales.Whether you're a startup finding your voice or an established brand needing fresh momentum, I meet you where you are and help you move forward with thoughtful, effective work.
Every site is:
Mobile-friendly and easy to update
Built to help residents, families, and referral partners find you
Designed with care and compassion for the recovery journey
Starting at $850*
Starter Website
1-page scroll website or landing page
Brand voice consult + light copy editing
Mobile-friendly and SEO-ready
Domain/hosting setup assistance
1 round of revisions
For solopreneurs or early-stage businesses that need a clean web presence to grow sales
Starting at $1,500*
Standard Website
4–6 page website
Original copywriting
Visual direction or light brand refresh
Intake forms, booking links, or email integration
2–3 rounds of revisions
For growing businesses ready to polish their presence, or brands with a story to tell
Prices vary
Add-Ons
Maintenance: starting at $50/month
Google business and social media setup: $300-$500
Print materials: starting at $150
Photography: quoted per project
Marketing consultation: contact
Customized services to reach your targets and optimize your growth
* Prices vary based on market, complexity and add-on services required. Does not include annual web hosting or platform subscription fees. A total out-the-door cost estimate will be quoted prior to commencing work.